Content Management System FAQ
What is Bounce Rate?
Bounce Rate is a term used in website traffic analysis. A Bounce occurs when a website visitor leaves a page or a site without visiting any other pages before a certain session timeout elapses. It is important to note that there is no standard minimum or maximum time limit a visitor must leave by in order for a bounce to occur. Rather, this is determined by the session timeout of the analytics tracking software. A commonly used session timeout value is 30 minutes. In this case, if a visitor views a page and leaves his browser idle for 31 minutes, they will register as a "Bounce". If they then continue to navigate after this delay, a new session will occur and the last page they view before exiting or timing out again will result in another "Bounce". Thus, it is important to note the dependency between bounces and sessions.
